{"id":7878,"date":"2025-06-24T11:55:21","date_gmt":"2025-06-24T10:55:21","guid":{"rendered":"https:\/\/www.slate-house.co.uk\/blog\/?p=7878"},"modified":"2025-06-24T11:55:21","modified_gmt":"2025-06-24T10:55:21","slug":"modern-vs-traditional-slate-house-signs","status":"publish","type":"post","link":"https:\/\/www.slate-house.co.uk\/blog\/modern-vs-traditional-slate-house-signs\/","title":{"rendered":"Modern vs. Traditional Slate House Signs"},"content":{"rendered":"<p data-sourcepos=\"3:1-3:587\">When it comes to choosing <a href=\"https:\/\/www.slate-house.co.uk\/house-signs\/\">house signs<\/a>, homeowners are increasingly turning to the enduring elegance and durability of natural slate. But within the world of <a href=\"https:\/\/www.slate-house.co.uk\/house-signs\/slate-house-signs\/\">slate house signs<\/a>, a key decision often arises: should you opt for a modern, minimalist design or embrace a more traditional aesthetic? At Slate House, we believe in offering a diverse range of high-quality <a href=\"https:\/\/www.slate-house.co.uk\/house-signs\/\">house signs<\/a> to suit every architectural style and personal preference. Let&#8217;s delve into the characteristics of both modern and traditional <a href=\"https:\/\/www.slate-house.co.uk\/house-signs\/slate-house-signs\/\">slate house signs<\/a> to help you make the perfect choice for your home.<\/p>\n<h2 data-sourcepos=\"5:1-5:47\"><strong>The Allure of Traditional Slate House Signs<\/strong><\/h2>\n<p data-sourcepos=\"7:1-7:235\">Traditional <a href=\"https:\/\/www.slate-house.co.uk\/house-signs\/slate-house-signs\/\">slate house signs<\/a> evoke a sense of timeless charm and classic sophistication. They are often chosen for period properties, cottages, or homes that lean into a more rustic or heritage aesthetic. Here&#8217;s what defines them:<\/p>\n<ul data-sourcepos=\"9:1-13:0\">\n<li data-sourcepos=\"9:1-9:172\"><strong>Classic Fonts:<\/strong> Think elegant serif fonts like Times New Roman or Georgia. These fonts lend themselves to a refined and established look, often with a subtle flourish.<\/li>\n<li data-sourcepos=\"10:1-10:308\"><strong>Deep Engraving and Gilded Infill:<\/strong> Traditional <a href=\"https:\/\/www.slate-house.co.uk\/house-signs\/slate-house-signs\/\">slate house signs<\/a> frequently feature deep, V-cut engraving. The lettering is then typically infilled with classic colours such as cream, white, or even 24ct gold leaf, which creates a striking contrast against the dark grey or blue-black natural slate.<\/li>\n<li data-sourcepos=\"11:1-11:270\"><strong>Bevelled or Natural Edges:<\/strong> Many traditional slate house signs boast a chamfered or bevelled edge, adding a touch of craftsmanship and depth. Others might feature a hand-chiselled, rustic edge, allowing the natural character of the slate to truly shine through.<\/li>\n<li data-sourcepos=\"12:1-13:0\"><strong>Simple Layouts:<\/strong> Often, traditional <a href=\"https:\/\/www.slate-house.co.uk\/house-signs\/\">house signs<\/a> focus solely on the house name or number, perhaps with a simple border, maintaining an understated elegance that complements the home&#8217;s existing features.<\/li>\n<\/ul>\n<p data-sourcepos=\"14:1-14:168\">Choosing a traditional <a href=\"https:\/\/www.slate-house.co.uk\/house-signs\/slate-house-signs\/\">slate house sign<\/a> means investing in a piece that feels established, warm, and utterly authentic \u2013 a true nod to heritage and enduring design.<\/p>\n<h3 data-sourcepos=\"16:1-16:38\">Embracing Modern Slate House Signs<\/h3>\n<p data-sourcepos=\"18:1-18:276\">Modern <a href=\"https:\/\/www.slate-house.co.uk\/house-signs\/slate-house-signs\/\">slate house signs<\/a>, while still benefiting from slate&#8217;s inherent durability and natural beauty, offer a sleek, contemporary edge. They are ideal for new builds, minimalist designs, or properties where a clean, sharp aesthetic is desired. Key characteristics include:<\/p>\n<ul data-sourcepos=\"20:1-24:0\">\n<li data-sourcepos=\"20:1-20:182\"><strong>Sleek Fonts:<\/strong> Modern <a href=\"https:\/\/www.slate-house.co.uk\/house-signs\/\">house signs<\/a> typically feature clean, sans-serif fonts such as Arial or Helvetica. These offer excellent readability and a crisp, uncluttered appearance.<\/li>\n<li data-sourcepos=\"21:1-21:260\"><strong>Subtle Infill Options:<\/strong> While white or silver infills are popular for a contemporary look, modern slate house signs might also feature unpainted, natural engraving for a subtle, sophisticated effect that lets the texture of the slate speak for itself.<\/li>\n<li data-sourcepos=\"22:1-22:187\"><strong>Crisp, Clean Edges:<\/strong> Sharp, square-cut edges are a hallmark of modern <a href=\"https:\/\/www.slate-house.co.uk\/house-signs\/\">house signs<\/a>, providing a defined and contemporary silhouette that perfectly complements modern architecture.<\/li>\n<li data-sourcepos=\"23:1-24:0\"><strong>Varied Layouts and Integration:<\/strong> Modern slate house signs often experiment with bold layouts, sometimes incorporating the house number and name in unique configurations, or even integrating abstract elements for a truly bespoke feel.<\/li>\n<\/ul>\n<p data-sourcepos=\"25:1-25:129\">A modern <a href=\"https:\/\/www.slate-house.co.uk\/house-signs\/slate-house-signs\/\">slate house sign<\/a> makes a confident statement, showcasing a home that is current, stylish, and thoughtfully designed.<\/p>\n<h3 data-sourcepos=\"27:1-27:49\">Slate House: Crafting Your Perfect House Sign<\/h3>\n<p data-sourcepos=\"29:1-29:279\">At Slate House, we are passionate about creating exquisite <a href=\"https:\/\/www.slate-house.co.uk\/house-signs\/slate-house-signs\/\">slate house signs<\/a> that are as unique as your home. We understand that your house sign is the first impression visitors get, and we believe it should reflect your personal style and the character of your property.<\/p>\n<p data-sourcepos=\"31:1-31:317\">We offer a comprehensive range of <a href=\"https:\/\/www.slate-house.co.uk\/house-signs\/\">house signs<\/a>, crafted from high-quality Welsh slate, known for its exceptional durability and striking natural beauty. Whether your preference leans towards the classic charm of traditional designs or the sharp aesthetics of modern styles, our customisation options are extensive:<\/p>\n<ul data-sourcepos=\"33:1-38:0\">\n<li data-sourcepos=\"33:1-33:224\"><strong>Font Selection:<\/strong> Browse through our wide array of fonts, from timeless serifs to contemporary sans-serifs, to find the perfect match for your home.<\/li>\n<li data-sourcepos=\"35:1-35:149\"><strong>Infill Colours:<\/strong> Choose from a spectrum of colours, including classic gold and white, or opt for a natural, unpainted finish for a subtle touch.<\/li>\n<li data-sourcepos=\"36:1-36:231\"><strong>Sizes and Shapes:<\/strong> From compact house numbers to grand name plaques, and a variety of shapes including rectangular, oval, and our popular <a href=\"https:\/\/www.slate-house.co.uk\/house-signs\/round-house-signs\/\">round slate house signs<\/a>, we can create a sign tailored to your exact specifications.<\/li>\n<li data-sourcepos=\"37:1-38:0\"><strong>Borders and Motifs:<\/strong> Add a personalised touch with elegant borders or custom motifs to truly make your house sign one-of-a-kind.<\/li>\n<\/ul>\n<p data-sourcepos=\"39:1-39:203\">Every house sign from Slate House is expertly handcrafted, deeply engraved, and designed to withstand the elements, ensuring it remains a beautiful and legible feature of your home for years to come.<\/p>\n<p data-sourcepos=\"41:1-41:387\">Ultimately, the choice between modern and traditional slate house signs comes down to your personal taste and the architectural style of your home. Whichever you choose, a slate house sign from Slate House is an investment in quality, beauty, and a welcoming first impression that truly lasts. Explore our collection today and design the perfect house sign for your property.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to choosing house signs, homeowners are increasingly turning to the enduring elegance and durability of natural slate. But within the world of slate house signs, a key decision often arises: should you opt for a modern, minimalist design or embrace a more traditional aesthetic? At Slate House, we believe in offering a diverse range of high-quality house signs to suit every architectural style and personal preference. Let&#8217;s delve into the characteristics of both modern and traditional slate house signs to help you make the perfect choice for your home. The Allure of Traditional Slate House Signs Traditional slate house signs evoke a sense of timeless charm and classic sophistication. They are often chosen for period properties, cottages, or homes that lean into a more rustic or heritage aesthetic. Here&#8217;s what defines them: Classic Fonts: Think elegant serif fonts like Times New Roman or Georgia. These fonts lend themselves to a refined and established look, often with a subtle flourish. Deep Engraving and Gilded Infill: Traditional slate house signs frequently feature deep, V-cut engraving. The lettering is then typically infilled with classic colours such as cream, white, or even 24ct gold leaf, which creates a striking contrast against [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":7879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,285],"tags":[],"class_list":["post-7878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Modern vs. Traditional Slate House Signs - Slate House Blog<\/title>\n<meta name=\"description\" content=\"At Slate House, we are passionate about creating exquisite slate house signs that are as unique as your home.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.slate-house.co.uk\/blog\/modern-vs-traditional-slate-house-signs\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Modern vs. Traditional Slate House Signs - Slate House Blog\" \/>\n<meta property=\"og:description\" content=\"At Slate House, we are passionate about creating exquisite slate house signs that are as unique as your home.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.slate-house.co.uk\/blog\/modern-vs-traditional-slate-house-signs\/\" \/>\n<meta property=\"og:site_name\" content=\"Slate House Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/valleymillhomeware\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-24T10:55:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2025\/06\/20170729_101832-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Slate House\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Slate House\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Modern vs. Traditional Slate House Signs - Slate House Blog","description":"At Slate House, we are passionate about creating exquisite slate house signs that are as unique as your home.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.slate-house.co.uk\/blog\/modern-vs-traditional-slate-house-signs\/","og_locale":"en_GB","og_type":"article","og_title":"Modern vs. Traditional Slate House Signs - Slate House Blog","og_description":"At Slate House, we are passionate about creating exquisite slate house signs that are as unique as your home.","og_url":"https:\/\/www.slate-house.co.uk\/blog\/modern-vs-traditional-slate-house-signs\/","og_site_name":"Slate House Blog","article_publisher":"https:\/\/www.facebook.com\/valleymillhomeware\/","article_published_time":"2025-06-24T10:55:21+00:00","og_image":[{"width":2560,"height":1920,"url":"https:\/\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2025\/06\/20170729_101832-scaled.jpg","type":"image\/jpeg"}],"author":"Slate House","twitter_misc":{"Written by":"Slate House","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.slate-house.co.uk\/blog\/modern-vs-traditional-slate-house-signs\/#article","isPartOf":{"@id":"https:\/\/www.slate-house.co.uk\/blog\/modern-vs-traditional-slate-house-signs\/"},"author":{"name":"Slate House","@id":"https:\/\/www.slate-house.co.uk\/blog\/#\/schema\/person\/9904face1b743ac78003d5f73a38aeb9"},"headline":"Modern vs. Traditional Slate House Signs","datePublished":"2025-06-24T10:55:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.slate-house.co.uk\/blog\/modern-vs-traditional-slate-house-signs\/"},"wordCount":784,"image":{"@id":"https:\/\/www.slate-house.co.uk\/blog\/modern-vs-traditional-slate-house-signs\/#primaryimage"},"thumbnailUrl":"https:\/\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2025\/06\/20170729_101832-scaled.jpg","articleSection":["General","Home"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.slate-house.co.uk\/blog\/modern-vs-traditional-slate-house-signs\/","url":"https:\/\/www.slate-house.co.uk\/blog\/modern-vs-traditional-slate-house-signs\/","name":"Modern vs. Traditional Slate House Signs - 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If you're considering a slate house sign, here's a guide to help you make the perfect choice: Why Choose Slate\u2026","rel":"","context":"In &quot;General&quot;","block_context":{"text":"General","link":"https:\/\/www.slate-house.co.uk\/blog\/category\/general\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2024\/12\/IMG_1280-1000x742-1-e1734784396176.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2024\/12\/IMG_1280-1000x742-1-e1734784396176.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2024\/12\/IMG_1280-1000x742-1-e1734784396176.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2024\/12\/IMG_1280-1000x742-1-e1734784396176.jpeg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":6693,"url":"https:\/\/www.slate-house.co.uk\/blog\/choose-the-perfect-house-sign\/","url_meta":{"origin":7878,"position":1},"title":"How To Choose The Perfect House Sign","author":"Slate House","date":"February 7, 2022","format":false,"excerpt":"How do you choose the perfect house sign for your home? It's all about what is right for you and right for your home. Take a look at our handy guide.","rel":"","context":"In &quot;Slate House&quot;","block_context":{"text":"Slate House","link":"https:\/\/www.slate-house.co.uk\/blog\/category\/slate-house\/"},"img":{"alt_text":"couple working together designing a new house sign on their laptop","src":"https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2022\/02\/Choose-Your-Perfect-House-Sign-Blog-Image-V2-min.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2022\/02\/Choose-Your-Perfect-House-Sign-Blog-Image-V2-min.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2022\/02\/Choose-Your-Perfect-House-Sign-Blog-Image-V2-min.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2022\/02\/Choose-Your-Perfect-House-Sign-Blog-Image-V2-min.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2022\/02\/Choose-Your-Perfect-House-Sign-Blog-Image-V2-min.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":7798,"url":"https:\/\/www.slate-house.co.uk\/blog\/what-makes-slate-a-sustainable-choice-for-house-signs\/","url_meta":{"origin":7878,"position":2},"title":"What Makes Slate a Sustainable Choice for House Signs?","author":"Slate House","date":"January 27, 2025","format":false,"excerpt":"When it comes to choosing materials for house signs, sustainability is an increasingly important factor for many homeowners. Among the myriad of options available, slate stands out as a natural, durable, and eco-friendly choice. At Slate House, we specialise in crafting exquisite Slate House Signs that not only enhance the\u2026","rel":"","context":"In &quot;General&quot;","block_context":{"text":"General","link":"https:\/\/www.slate-house.co.uk\/blog\/category\/general\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2025\/01\/20170908_123128-scaled.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2025\/01\/20170908_123128-scaled.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2025\/01\/20170908_123128-scaled.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2025\/01\/20170908_123128-scaled.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2025\/01\/20170908_123128-scaled.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2025\/01\/20170908_123128-scaled.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":7750,"url":"https:\/\/www.slate-house.co.uk\/blog\/top-benefits-of-choosing-slate-for-your-house-sign\/","url_meta":{"origin":7878,"position":3},"title":"Top Benefits of Choosing Slate for Your House Signs","author":"Slate House","date":"June 20, 2024","format":false,"excerpt":"When it comes to selecting the perfect house signs, homeowners are increasingly turning to slate for its unique blend of elegance, durability, and practicality. A slate house sign not only enhances your home's curb appeal but also offers a range of benefits that make it an ideal choice. In this\u2026","rel":"","context":"In &quot;General&quot;","block_context":{"text":"General","link":"https:\/\/www.slate-house.co.uk\/blog\/category\/general\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2024\/06\/slate-house-signs.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2024\/06\/slate-house-signs.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2024\/06\/slate-house-signs.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2024\/06\/slate-house-signs.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2024\/06\/slate-house-signs.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2024\/06\/slate-house-signs.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":7894,"url":"https:\/\/www.slate-house.co.uk\/blog\/why-a-custom-slate-house-sign-makes-the-perfect-gift\/","url_meta":{"origin":7878,"position":4},"title":"Why a Custom Slate House Sign Makes the Perfect Gift","author":"Slate House","date":"August 28, 2025","format":false,"excerpt":"Finding the perfect gift can be a challenge. You want something unique, personal, and lasting\u2014a token that shows thought and care. While there are countless options out there, a custom slate house sign stands out as a truly exceptional and meaningful present. It\u2019s more than just a housewarming gift; it\u2019s\u2026","rel":"","context":"In &quot;General&quot;","block_context":{"text":"General","link":"https:\/\/www.slate-house.co.uk\/blog\/category\/general\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2025\/08\/Brass-Main-Category-Image.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2025\/08\/Brass-Main-Category-Image.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2025\/08\/Brass-Main-Category-Image.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2025\/08\/Brass-Main-Category-Image.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2025\/08\/Brass-Main-Category-Image.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2025\/08\/Brass-Main-Category-Image.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":6054,"url":"https:\/\/www.slate-house.co.uk\/blog\/house-number-signs-wales\/","url_meta":{"origin":7878,"position":5},"title":"NEW | House Number Signs","author":"Slate House","date":"January 6, 2022","format":false,"excerpt":"The entrance of your home deserves as much love as the interior. Why not create a fabulous first impression with a bespoke personalised Slate House House Sign? Choose from Welsh Slate, Oak, Granite or Marble.","rel":"","context":"In &quot;New Product Launch&quot;","block_context":{"text":"New Product Launch","link":"https:\/\/www.slate-house.co.uk\/blog\/category\/new-product-launch\/"},"img":{"alt_text":"Marble House Sign on a brick wall","src":"https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2022\/01\/Marble-3.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2022\/01\/Marble-3.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2022\/01\/Marble-3.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2022\/01\/Marble-3.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2022\/01\/Marble-3.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.slate-house.co.uk\/blog\/wp-content\/uploads\/2022\/01\/Marble-3.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.slate-house.co.uk\/blog\/wp-json\/wp\/v2\/posts\/7878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slate-house.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slate-house.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slate-house.co.uk\/blog\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slate-house.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=7878"}],"version-history":[{"count":1,"href":"https:\/\/www.slate-house.co.uk\/blog\/wp-json\/wp\/v2\/posts\/7878\/revisions"}],"predecessor-version":[{"id":7880,"href":"https:\/\/www.slate-house.co.uk\/blog\/wp-json\/wp\/v2\/posts\/7878\/revisions\/7880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slate-house.co.uk\/blog\/wp-json\/wp\/v2\/media\/7879"}],"wp:attachment":[{"href":"https:\/\/www.slate-house.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=7878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slate-house.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=7878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slate-house.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=7878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}